Book description:Genre: New books
1st ed. of "Marketing: The Basics".
ISBN 13: 9780415779005
Number of pages: 287
a punchy, stripped-down version of what marketing is all about. The Times Higher Education SupplementIf you have a product you re looking to market, or you re seeking to learn more about the potential of online marketing, Marketing: The Basics tells you everything you need to know about the techniques marketers use to push their product to the tipping point .